The Destruction of the Indies and the Middle Passage Essay Example for Free

The Destruction of the Indies and the Middle Passage Essay Bartolomà © de las Casas was one of the first proponents of Indian rights in the New World. A priest and historian of his day, responsible for preserving Christopher Columbuss journals, de las Casas also wrote works such as The Devastation of the Indies and Apologetic History of the Indies. Labeled a heretic and traitor, de las Casas documented the war on the Indians by the Spaniards and argued the Indians cause, at great personal risk, before the Spanish court. The following account gives a sympathetic description of the natives, outlines the Spanish lust for gold, and details a nearly unbelievable torture of several Indians. SOURCE: From The Devastation of the Indies by Bartolomà © de las Casas. English Translation Copyright  © 1974 by The Crossroad Publishing Company. Reprinted by permission of The Crossroad Publishing Company. And of all the infinite universe of humanity, these people are the most guileless, the most devoid of wickedness and duplicity, the most obedient and faithful to their native masters and to the Spanish Christians whom they serve. They are by nature the most humble, patient, and peaceable, holding no grudges, free from embroilments, neither excitable nor quarrelsome. These people are the most devoid of rancors, hatreds, or desire for vengeance of any people in the world. And because they are so weak and complaisant, they are less able to endure heavy labor and soon die of no matter what malady. The sons of nobles among us, brought up in the enjoyments of lifes refinements, are no more delicate than are these Indians, even those among them who are of the lowest rank of laborers. They are also poor people, for they not only possess little but have no desire to possess worldly goods. For this reason they are not arrogant, embittered, or greedy. Their repasts are such that the food of the holy fathers in the desert can scarcely be more parsimonious, scanty, and poor. As to their dress, they are generally naked, with only their pudenda covered somewhat. And when they cover their shoulders it is with a square cloth no more than two varas in size. They have no beds, but sleep on a kind of matting or else in a kind of suspended net called hamacas. They are very clean in their persons, with alert, intelligent minds, docile and open to doctrine, very apt to receive our holy  Catholic faith, to be endowed with virtuous customs, and to behave in a godly fashion. And once they begin to hear the tidings of the Faith, they are so insistent on knowing more and on taking the sacraments of the Church and on observing the divine cult that, truly, the missionaries who are here need to be endowed by God with great patience in order to cope with such eagerness. Some of the secular Spaniards who have been here for many years say that the goodness of the Indians is undeniable and that if this gifted people could be brought to know the one true God they would be the most fortunate people in the world. The common ways mainly employed by the Spaniards who call themselves Christian and who have gone there to extirpate those pitiful nations and wipe them off the earth is by unjustly waging cruel and bloody wars. Then, when they have slain all those who fought for their lives or to escape the tortures they would have to endure, that is to say, when they have slain all the native rulers and young men (since the Spaniards usually spare only the women and children, who are subjected to the hardest and bitterest servitude ever suffered by man or beast), they enslave any survivors. With these infernal methods of tyranny they debase and weaken countless numbers of those pitiful Indian nations. Their reason for killing and destroying such an infinite number of souls is that the Christians have an ultimate aim, which is to acquire gold, and to swell themselves with riches in a very brief time and thus rise to a high estate disproportionate to their merits. It should be kept in mind that their insatiable greed and ambition, the greatest ever seen in the world, is the cause of their villainies. And also, those lands are so rich and felicitous, the native peoples so meek and patient, so easy to subject, that our Spaniards have no more consideration for them than beasts. And I say this from my own knowledge of the acts I witnessed. But I should not say than beasts for, thanks be to God, they have treated beasts with some respect; I should say instead like excrement on the public squares. I once saw this, when there were four or five Indian nobles lashed on grids and burning; I seem even to recall that there were two or three pairs of gri ds where others were burning, and because they uttered such loud screams that they disturbed the Spanish captains sleep, he ordered them to be strangled. And the constable,  who was worse than an executioner, did not want to obey that order (and I know the name of that constable and know his relatives in Seville), but instead put a stick over the victims tongues, so they could not make a sound, and he stirred up the fire, but not too much, so that they roasted slowly, as he liked. I saw all these things I have described, and countless others. And because all the people who could do so fled to the mountains to escape these inhuman, ruthless, and ferocious acts, the Spanish captains, enemies of the human race, pursued them with the fierce dogs they kept which attacked the Indians, tearing them to pieces and devouring them. And because on few and far between occasions, the Indians justifiably killed some Christians, the Spaniards made a rule among themselves that for every Christian slain by the Indians, they would slay a hundred Indians. Among the noteworthy outrages they committed was the one they perpetrated against a cacique, a very important noble, by name Hatuey, who had come to Cuba from Hispaniola with many of his people, to flee the calamities and inhuman acts of the Christians. When he was told by certain Indians that the Christians were now coming to Cuba, he assembled as many of his followers as he could and said this to them: Now you must know that they are saying the Christians are coming here, and you know by experience how they put So and So and So and So, and other nobles to an end. And now they are coming from Haiti (which is Hispaniola) to do the same here. Do you know why they do this? The Indians replied: We do not know. But it may be that they are by nature wicked and cruel. And he told them: No, they do not act only because of that, but because they have a God they greatly worship and they want us to worship that God, and that is why they struggle with us and subject us and kill us. He had a basket full of gold and jewels and he said: You see their God here, the God of the Christians. If you agree to it, let us dance for this God, who knows, it may please the God of the Christians and then they will do us no harm. And his followers said, all together, Yes, that is good, that is good! And they danced round the basket of gold until they fell down exhausted. Then their chief, the cacique Hatuey, said to them: See here, if we keep this basket of gold they will take it from us and will end up by killing us. So let us cast away the basket into the river. They all agreed to do this, and they flung the basket of gold into the river that was nearby. This cacique, Hatuey, was constantly fleeing before the Christians from the time they arrived on the island of Cuba, since he knew them and of what they were capable. Now and then they encountered him and he defended himself, but they finally killed him. And they did this for the sole reason that he had fled from those cruel and wicked Christians and had defended himself against them. And when they had captured him and as many of his followers as they could, they burned them all at the stake. When tied to the stake, the cacique Hatuey was told by a Franciscan friar who was present, an artless rascal, something about the God of the Christians and of the articles of the Faith. And he was told what he could do in the brief time that remained to him, in order to be saved and go to Heaven. The cacique, who had never heard any of this before, and was told he would go to Inferno where if he did not adopt the Christian Faith, he would suffer eternal torment, asked the Franciscan friar if Christians all went to Heaven. When told that they did he said he would prefer to go to Hell. Such is the fame and honor that God and our Faith have earned through the Christians who have gone out to the Indies. The Middle Passage, from Olaudah Equianos Interesting Narrative This account of the middle passage comes from one of the first writings by an ex-slave and the originator of the slave narrative. Equiano was born in Nigeria and was kidnapped into slavery at the age of eleven. After a time in the West Indies, he was sold to a Virginia planter before becoming the slave of a merchant. Years later he was able to buy his freedom and at the age of 44, he wrote The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, The African. Written by Himself. Equiano became an abolitionist and made the expedition to settle the colony of ex-slaves at Sierra Leone. . . . The first object which saluted my eyes when I arrived on the coast was the sea, and a slave ship, which was then riding at anchor, and waiting for its cargo. These filled me with astonishment, which was soon converted into terror when I was carried on board. I was immediately handled and tossed up  to see if I were sound by some of the crew; and I was now persuaded that I had gotten into a world of bad spirits, and that they were going to kill me. Their complexions too differing so much from ours, their long hair, and the language they spoke, (which was very different from any I had ever heard) united to confirm me in this belief. Indeed such were the horrors of my views and fears at the moment, that, if ten thousand worlds had been my own, I would have freely parted with them all to have exchanged my condition with that of the meanest slave in my own country. When I looked round the ship too and saw a large furnace of copper boiling, and a multitude of black people of every description chained together, every one of their countenances expressing dejection and sorrow, I no longer doubted of my fate; and, quite overpowered with horror and anguish, I fell motionless on the deck and fainted. When I recovered a little I found some black people about me, who I believe were some of those who brought me on board, and had been receiving their pay; they talked to me in order to cheer me, but all in vain. I asked them if we were not to be eaten by those white men with horrible looks,  red faces, and loose hair. They told me I was not; and one of the crew brought me a small portion of spirituous liquor in a wine glass; but, being afraid of him, I would not take it out of his hand. One of the blacks therefore took it from him and gave it to me, and I took a little down my palate, which, instead of reviving me, as they thought it would, threw me into the greatest consternation at the strange feeling it produced, having never tasted any such liquor before. Soon after this the blacks who brought me on board went off, and left me abandoned to despair. I now saw myself deprived of all chance of returning to my native country or even the least glimpse of hope of gaining the shore, which I now considered as friendly; and I even wished for my former slavery in preference to my present situation, which was filled with horrors of every kind, still heightened by my ignorance of what I was to undergo. I was not long suffered to indulge my grief; I was soon put down under the decks, and there I received such a salutation in my nostrils as I had never experienced in my life: so that, with the loathsomeness of the stench, and crying together, I became so sick and low that I was not able to eat, nor had I the least desire to taste  anything. I now wished for the last friend, death, to relieve me; but soon, to my grief, two of the white men offered me eatables; and, on my refusing to eat, one of them held me fast by the hands, and laid me across I think the windlass, and tied my feet, while the other flogged me severely. I had never experienced anything of this kind before; and although, not being used to the water, I naturally feared that element the first time I saw it, yet nevertheless, could I have got over the nettings, I would have jumped over the side, but I could not; and, besides, the crew used to watch us very closely who were not chained down to the decks, lest we should l eap into the water: and I have seen some of these poor African prisoners most severely cut for attempting to do so, and hourly whipped for not eating. This indeed was often the case with myself. In a little time after, amongst the poor chained men, I found some of my own nation, which in a small degree gave ease to my mind. I inquired of these what was to be done with us; they gave me to understand we were to be carried to these white peoples country to work for them. I then was a little revived, and thought, if it were no worse than working, my situation was not so desperate: but still I feared I should be put to death, the white people looked and acted, as I thought, in so savage a manner; for I had never seen among any people such instances of brutal cruellty; and this not only shewn towards us blacks, but also to some of the whites themselves. One white man in particular I saw when we were permitted to be on deck, flogged so unmercifully with a large rope near the foremast, that he died in consequence of it; and they tossed him over the side as they would have done a brute. This made me fear these people the more; and I expected nothing less than to be treated in the same manner. I could not help expressing my fears and apprehensions to some of my countrymen: I asked them if these people had no country, but lived in this hollow place (the ship): they told me they did not, but came from a distant one. Then, said I, how comes it in all our country we never heard of them? They told me because they lived so very far off. I then asked where were their women? had they any like themselves? and why, said I, do we not see them? they answered, because they were left behind. . . . The stench of the hold while we were on the coast was so intolerably loathsome, that it was dangerous to remain there for any time, and some of us had been permitted to stay on the deck for the fresh air; but now that the whole  ships cargo were confined together, it became absolutely pestilential. The closeness of the place, and the heat of the climate, added to the number in the ship, which was so crowded that each had scarcely room to turn himself, almost  suffocated us. This produced copious perspirations, so that the air soon became unfit for respiration, from a variety of loathsome smells, and brought on a sickness among the slaves, of which many died, thus falling victims to the improvident avarice, as I may call it, of their purchasers. This wretched situation was again aggravated by the galling of the chains, now become insupportable; and the filth of the necessary tubs, into which the children often fell, and were almost suffocated. The shrieks of the women, and the groans of the dying, rendered the whole a scene of horror almost inconceivable. Happily perhaps for myself I was soon reduced so low here that it was thought necessary to keep me almost always on deck; and from my extreme youth I was not put in fetters. In this situation I expected every hour to share the fate of my companions, some of whom were almost daily brought upon deck at the point of death, which I began to hope would soon put an end to my miseries. Often did I think many of the inhabitants of the deep much more happy than myself. I envied them the freedom they enjoyed, and as often wished I could change my condition for theirs. Every circumstance I met with served only to render my state more painful, and heighten my apprehensions, and my opin ion of the cruelty of the whites. One day they had taken a number of fishes; and when they had killed and satisfied themselves with as many as they thought fit, to our astonishment who were on the deck, rather than give any of them to us to eat as we expected, they tossed the remaining fish into the sea again, although we begged and prayed for some as well as we could, but in vain; and some of my countrymen, being pressed by hunger, took an opportunity, when they thought no one saw them, of trying to get a little privately; but they were discovered, and the attempt procured them some very severe floggings. . . . . . . I and some few more slaves, that were not saleable amongst the rest, from very much fretting, were shipped off in a sloop for North America. . . . While I was in this plantation [in Virginia] the gentleman, to whom I suppose the estate belonged, being unwell, I was one day sent for to his  dwelling house to fan him; when I came into the room where he was I was very much affrighted at some things I saw, and the more so as I had seen a black woman slave as I came through the house, who was cooking the dinner, and the poor creature was cruelly loaded with various kinds of iron machines; she had one particularly on her head, which locked her mouth so fast that she could scarcely speak; and could not eat nor drink. I was much astonished and shocked at this contrivance, which I afterwards learned was called the iron muzzle . . .

Does science consist in the progressive development of objective truth?

Does science consist in the progressive development of objective truth? Contrast the views of Kuhn with one other writer on this topic. The philosopher and historian of science Thomas Kuhn introduced the term paradigm as a key part of what he called â€Å"normal science†: In normal (that is non revolutionary) periods in a science, there is a consensus across the relevant scientific community about the theoretical and methodological rules to be followed. (Marshall 1998). Paradigms tend to shift over time as new scientific discoveries are made, and anomalies or observations that conflict with the current paradigm begin to accumulate. Eventually this leads to a scientific revolution. There is a shift from one paradigm to another and a new period of normal science begins. So, what seems to be scientifically relevant at one time may not be so in years to come. An example of a paradigm shift would be when it was discovered that Earth was not the centre of the universe and that the sun did not revolve around the earth. This was a widely held belief up until, and even after there was proof to show that these beliefs w ere held falsely. Kuhn argued that the way scientists choose what conceptual and theoretical framework (what "paradigm") they should apply in framing their scientific questions and in seeking to resolve scientific puzzles is necessarily heavily influenced by subjective factors, including prevailing social norms and conventions. This implies that scientific theories are subjective and therefore so is the â€Å"truth† they aim to show. Kuhn argued that an old scientific paradigm is occasionally displaced by a new one and that in some senses the scientist finds himself working in a â€Å"different world†. For Kuhn, what counts as true in one paradigm is different from what counts as true in a different paradigm. Another way of putting this is that truth does not survive a scientific revolution. This means that Kuhn can be seen as a relativist as his argument suggests that there is no external reality by which we are able to measure the truth of scientific theories and that the truth changes with each new paradigm. Thomas Kuhn observed that science, as it's actually practiced, isn't the logical and cumulative building up of a true picture of the world that it was generally believed to be. He showed that there is no fixed, defined criterion for deciding bet... ...not there is an objective truth or reality. His main point is that scientific progress is a continuing refinement of our ideas about what might be the case. He says there's no single criterion for selecting one theory over another, not even success at predicting phenomena. The only judge is the consensus of the scientific community, and that clearly changes so it can't be used in advance to decide one theory over another. Popper also argued that we can never be sure that our theories will never be falsified and so all knowledge or truth is provisional and can change. It seems therefore that although Popper seems to follow a realist account of scientific progress and Kuhn a relativist one, that actually they both believed that there is progress in science but that we could not know if we were progressing towards an objective truth. . Ekelund, Robert, Jr. and Robert F. Hebert. A History of Economic Theory and Method. Fourth edition. New York: The McGraw-Hill Companies, Inc. Kuhn, Thomas S. The Structure of Scientific Revolutions. Second edition. Chicago: The University of Chicago Press, 1970. Popper, Karl R. The Logic of Scientific Discovery. New York: Basic Books, Inc., 1959.

Part Seven Chapter 2

‘No problem,' he muttered. He was glad. He could not imagine what they had left to talk about. This way he could sit with Gaia. A little way down Church Row, Samantha Mollison was standing at her sitting-room window, holding a coffee and watching mourners pass her house on their way to St Michael and All Saints. When she saw Tessa Wall, and what she thought was Fats, she let out a little gasp. ‘Oh my God, he's going,' she said out loud, to nobody. Then she recognized Andrew, turned red, and backed hastily away from the glass. Samantha was supposed to be working from home. Her laptop lay open behind her on the sofa, but that morning she had put on an old black dress, half wondering whether she would attend Krystal and Robbie Weedon's funeral. She supposed that she had only a few more minutes in which to make up her mind. She had never spoken a kind word about Krystal Weedon, so surely it would be hypocritical to attend her funeral, purely because she had wept over the account of her death in the Yarvil and District Gazette, and because Krystal's chubby face grinned out of every one of the class photographs that Lexie had brought home from St Thomas's? Samantha set down her coffee, hurried to the telephone and rang Miles at work. ‘Hello, babe,' he said. (She had held him while he sobbed with relief beside the hospital bed, where Howard lay connected to machines, but alive.) ‘Hi,' she said. ‘How are you?' ‘Not bad. Busy morning. Lovely to hear from you,' he said. ‘Are you all right?' (They had made love the previous night, and she had not pretended that he was anybody else.) ‘The funeral's about to start,' said Samantha. ‘People going by †¦' She had suppressed what she wanted to say for nearly three weeks, because of Howard, and the hospital, and not wanting to remind Miles of their awful row, but she could not hold it back any longer. ‘†¦ Miles, I saw that boy. Robbie Weedon. I saw him, Miles.' She was panicky, pleading. ‘He was in the St Thomas's playing field when I walked across it that morning.' ‘In the playing field?' In the last three weeks, a desire to be absorbed in something bigger than herself had grown in Samantha. Day by day she had waited for the strange new need to subside (this is how people go religious, she thought, trying to laugh herself out of it) but it had, if anything, intensified. ‘Miles,' she said, ‘you know the council †¦ with your dad – and Parminder Jawanda resigning too – you'll want to co-opt a couple of people, won't you?' She knew all the terminology; she had listened to it for years. ‘I mean, you won't want another election, after all this?' ‘Bloody hell, no.' ‘So Colin Wall could fill one seat,' she rushed on, ‘and I was thinking, I've got time – now the business is all online – I could do the other one.' ‘You?' said Miles, astonished. ‘I'd like to get involved,' said Samantha. Krystal Weedon, dead at sixteen, barricaded inside the squalid little house on Foley Road †¦ Samantha had not drunk a glass of wine in two weeks. She thought that she might like to hear the arguments for Bellchapel Addiction Clinic. The telephone was ringing in number ten Hope Street. Kay and Gaia were already late leaving for Krystal's funeral. When Gaia asked who was speaking, her lovely face hardened: she seemed much older. ‘It's Gavin,' she told her mother. ‘I didn't call him!' whispered Kay, like a nervous schoolgirl as she took the phone. ‘Hi,' said Gavin. ‘How are you?' ‘On my way out to a funeral,' said Kay, with her eyes locked on her daughter's. ‘The Weedon children's. So, not fabulous.' ‘Oh,' said Gavin. ‘Christ, yeah. Sorry. I didn't realize.' He had spotted the familiar surname in a Yarvil and District Gazette headline, and, vaguely interested at last, bought a copy. It had occurred to him that he might have walked close by the place where the teenagers and the boy had been, but he had no actual memory of seeing Robbie Weedon. Gavin had had an odd couple of weeks. He was missing Barry badly. He did not understand himself: when he should have been mired in misery that Mary had turned him down, all he wanted was a beer with the man whose wife he had hoped to take as his own †¦ (Muttering aloud as he had walked away from her house, he had said to himself, ‘That's what you get for trying to steal your best friend's life,' and failed to notice the slip of the tongue.) ‘Listen,' he said, ‘I was wondering whether you fancied a drink later?' Kay almost laughed. ‘Turn you down, did she?' She handed Gaia the phone to hang up. They hurried out of the house and half jogged to the end of the street and up through the Square. For ten strides, as they passed the Black Canon, Gaia held her mother's hand. They arrived as the hearses appeared at the top of the road, and hurried into the graveyard while the pall-bearers were shuffling out onto the pavement. (‘Get away from the window,' Colin Wall commanded his son. But Fats, who had to live henceforth with the knowledge of his own cowardice, moved forward, trying to prove that he could, at least, take this †¦ The coffins glided past in the big black-windowed cars: the first was bright pink, and the sight robbed him of breath, and the second was tiny and shiny white †¦ Colin placed himself in front of Fats too late to protect him, but he drew the curtains anyway. In the gloomy, familiar sitting room, where Fats had confessed to his parents that he had exposed his father's illness to the world; where he had confessed to as much as he could think of, in the hope that they would conclude him to be mad and ill; where he had tried to heap upon himself so much blame that they would beat him or stab him or do to him all those things that he knew he deserved, Colin put a hand gently on his son's back and steered him away, towards the sunlit kitchen.) Outside St Michael and All Saints, the pall-bearers were readying themselves to take the coffins up the church path. Dane Tully was among them, with his earring and a self-inked tattoo of a spider's web on his neck, in a heavy black overcoat. The Jawandas waited with the Bawdens in the shade of the yew tree. Andrew Price hovered near them, and Tessa Wall stood at some distance, pale and stony-faced. The other mourners formed a separate phalanx around the church doors. Some had a pinched and defiant air; others looked resigned and defeated; a few wore cheap black clothes, but most were in jeans or tracksuits, and one girl was sporting a cut-off T-shirt and a belly-ring that caught the sun when she moved. The coffins moved up the path, gleaming in the bright light. It was Sukhvinder Jawanda who had chosen the bright pink coffin for Krystal, as she was sure she would have wanted. It was Sukhvinder who had done nearly everything; organizing, choosing and persuading. Parminder kept looking sideways at her daughter, and finding excuses to touch her: brushing her hair out of her eyes, smoothing her collar. Just as Robbie had come out of the river purified and regretted by Pagford, so Sukhvinder Jawanda, who had risked her life to try and save the boy, had emerged a heroine. From the article about her in the Yarvil and District Gazette to Maureen Lowe's loud proclamations that she was recommending the girl for a special police award to the speech her headmistress made about her from the lectern in assembly, Sukhvinder knew, for the first time, what it was to eclipse her brother and sister. She had hated every minute of it. At night, she felt again the dead boy's weight in her arms, dragging her towards the deep; she remembered the temptation to let go and save herself, and asked herself how long she would have resisted it. The deep scar on her leg itched and ached, whether moving or stationary. The news of Krystal Weedon's death had had such an alarming effect on her that her parents had arranged a counsellor, but she had not cut herself once since being pulled from the river; her near drowning seemed to have purged her of the need. Then, on her first day back at school, with Fats Wall still absent, and admiring stares following her down the corridors, she had heard the rumour that Terri Weedon had no money to bury her children; that there would be no stone marker, and the cheapest coffins. ‘That's very sad, Jolly,' her mother had said that evening, as the family sat eating dinner together under the wall of family photographs. Her tone was as gentle as the policewoman's had been; there was no snap in Parminder's voice any more when she spoke to her daughter. ‘I want to try and get people to give money,' said Sukhvinder. Parminder and Vikram glanced at each other across the kitchen table. Both were instinctively opposed to the idea of asking people in Pagford to donate to such a cause, but neither of them said so. They were a little afraid, now that they had seen her forearms, of upsetting Sukhvinder, and the shadow of the as-yet-unknown counsellor seemed to be hovering over all their interactions. ‘And,' Sukhvinder went on, with a feverish energy like Parminder's own, ‘I think the funeral service should be here, at St Michael's. Like Mr Fairbrother's. Krys used to go to all the services here when we were at St Thomas's. I bet she was never in another church in her life.' The light of God shines from every soul, thought Parminder, and to Vikram's surprise she said abruptly, ‘Yes, all right. We'll have to see what we can do.' The bulk of the expense had been met by the Jawandas and the Walls, but Kay Bawden, Samantha Mollison and a couple of the mothers of girls on the rowing team had donated money too. Sukhvinder then insisted on going into the Fields in person, to explain to Terri what they had done, and why; all about the rowing team, and why Krystal and Robbie should have a service at St Michael's. Parminder had been exceptionally worried about Sukhvinder going into the Fields, let alone that filthy house, by herself, but Sukhvinder had known that it would be all right. The Weedons and the Tullys knew that she had tried to save Robbie's life. Dane Tully had stopped grunting at her in English, and had stopped his mates from doing it too. Terri agreed to everything that Sukhvinder suggested. She was emaciated, dirty, monosyllabic and entirely passive. Sukhvinder had been frightened of her, with her pockmarked arms and her missing teeth; it was like talking to a corpse. Inside the church, the mourners divided cleanly, with the people from the Fields taking the left-hand pews, and those from Pagford, the right. Shane and Cheryl Tully marched Terri along between them to the front row; Terri, in a coat two sizes too large, seemed scarcely aware of where she was.

Business to Consumer Model a Positive Impact of Online...

BUSINESS TO CONSUMER MODEL: A POSITIVE IMPACT OF ONLINE BUSINESS ON THE MARKETING AND OPERATION OF SALES IN THE CLOTHING INDUSTRY. RESEARCH PAPER BY TEMITOPE SHAKIRAT ODULAJA ISAS 610 SESSION 9043 UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE.†¦show more content†¦The Online business can be classified into three categories; selling goods; providing services and distributing content. The category of selling goods is the evolution of the mail order business. Category â€Å"consists of ticket purchases and hotel reservation while category 3 involves the distribution of video and music content. Selling clothing online is a category 1 business. (Kobayashi, M. 2007).Clothing industry became the second largest online product category. The internet’s impact on the fashion industry is revolutionary; the internet has changed the fashion business 3 structure from its very roots through online sales. Online clothing retailers in the USA and Europe (e.g. J.C Penney and Next) have increased profitability by giving consumers access to interactive try-on sessions such as â€Å"the virtual dressing room†, â⠂¬Å"digital supply chain† and â€Å"online fit prediction†.(Abend, 2001;Direct marketing, 2001).The recent transition of clothing manufacturers into direct web selling, as well as the continuing incursion of traditional retailers into the online channel, has fuelled the clothing industry growth. With increasing online clothing retailing, researchers have studied important attributes towards online shopping. For clothing products, researcher (Kumz.1997) reported that onlineShow MoreRelatedMarketing Strategy Athletics Supreme Case Essay1204 Words   |  5 Pages Marketing Strategy Athletics Supreme Teresa A. 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To explain my opportunity recognition I will follow Ardichvili model. Our company will provide variety of corporate gifts and promotional items to local business and industries in Gauteng. Our vision: Produce environmental friendly corporateRead MoreValue Chain Analysis And Analysis1589 Words   |  7 Pagesstated that a value chain is a useful tool in conceptualizing the varying activities that are required to offer the final product or service to the consumer. The value chain model reveals the manner in which a good or service gain value as the product mo ves along the way of designing, manufacturing, marketing, providing the final good or service to the consumer. Bett, Bett, Peters, Kahi, and Bokelmann (2012) stated that value chain analysis depicts the specific arrangement and constitution of activitiesRead MoreZara vs. Uniqlo Essay6859 Words   |  28 Pages   Clothing Industry       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Read MoreChallenges Facing Fashion Industry in Ghana6592 Words   |  27 Page sCHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot beRead MoreA Short Note On Marketing And International Consumer1710 Words   |  7 Pages Assignment Proposal MKX5955 – Marketing and International Consumer 18 August 2016 Prepared BY Anmol Sharma – 27160548 Lecturer Kimble Montagu and Paul Cooper Word Count: 1529 words (Excluding Headings, Table data and References)  Table of Contents Introduction 1 Industry Background 2 Country and Market 3 Internal Analysis 4 Strengths 4 Weaknesses 4 External Analysis 6 Opportunity 6 Threat 6 References 8 Appendix 10  Introduction Ralph Lauren is an American publicly trading companyRead MoreChallenges Facing Fashion Industry in Ghana6584 Words   |  27 PagesCHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot beRead MoreAbercrombie and Fitch: International expansion external and internal analysis5106 Words   |  21 PagesName Here Business Mgmt Name Here Date Here Executive Summary This case study was identified to examine why international sales volume of Abercrombie and Fitch have increased over the past three years and to recommend further international expansion to increase sales volume. The research draws attention to the fact that in 2009, the US stores generated 81.2% of Abercrombie and Fitch’s net sales. The shares of international stores and direct-to-consumer net sales were very small in