Business to Consumer Model a Positive Impact of Online...

BUSINESS TO CONSUMER MODEL: A POSITIVE IMPACT OF ONLINE BUSINESS ON THE MARKETING AND OPERATION OF SALES IN THE CLOTHING INDUSTRY. RESEARCH PAPER BY TEMITOPE SHAKIRAT ODULAJA ISAS 610 SESSION 9043 UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE.†¦show more content†¦The Online business can be classified into three categories; selling goods; providing services and distributing content. The category of selling goods is the evolution of the mail order business. Category â€Å"consists of ticket purchases and hotel reservation while category 3 involves the distribution of video and music content. Selling clothing online is a category 1 business. (Kobayashi, M. 2007).Clothing industry became the second largest online product category. The internet’s impact on the fashion industry is revolutionary; the internet has changed the fashion business 3 structure from its very roots through online sales. Online clothing retailers in the USA and Europe (e.g. J.C Penney and Next) have increased profitability by giving consumers access to interactive try-on sessions such as â€Å"the virtual dressing room†, â⠂¬Å"digital supply chain† and â€Å"online fit prediction†.(Abend, 2001;Direct marketing, 2001).The recent transition of clothing manufacturers into direct web selling, as well as the continuing incursion of traditional retailers into the online channel, has fuelled the clothing industry growth. With increasing online clothing retailing, researchers have studied important attributes towards online shopping. For clothing products, researcher (Kumz.1997) reported that onlineShow MoreRelatedMarketing Strategy Athletics Supreme Case Essay1204 Words   |  5 Pages Marketing Strategy Athletics Supreme Teresa A. 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